04 / Story

The machines changed.The instinct didn't.

  1. 01

    Early computing

    Curiosity about how machines work, long before it was a career.

  2. 02

    Desktop software

    Software you installed, owned and lived inside.

  3. 03

    The web

    1999: B2B web applications with an international team at Vistaar Technologies.

  4. 04

    Web applications

    2002–2005: more than 100 client sites at 1800Communications, from one launch a month to three a week.

  5. 05

    Data + ad tech

    2005–2013: AcxFusion real-time ad reporting and a newsletter audience past one million at Applied Cognetics.

  6. 06

    Operations

    2013–2020: running growth, finance and technology operations, up to a $100M, 150-person logistics business.

  7. 07

    Commerce at scale

    2020–now: Shopify Plus, Magento 2 and mobile commerce for Nestlé Health Science, Art Brand Studios and DTLR.

  8. 08

    Generative AI

    2025: Viral Worx, an AI creator platform, built and run end to end.

  9. 09

    Agents

    2025–2026: systems that research, decide and act inside explicit controls: the paper trader, a self-healing creator platform, a self-updating family tree.

  10. 10

    Next

    Currently compiling…